Women At Gender Equality Leading Firms Show 3x Higher Loyalty & Productivity: Deloitte Survey

The fourth edition of Deloitte’s ‘Women @ Work: A Global Outlook’ has emphasised that on a scale of 100, women working for Gender Equality Leaders (GELs) scored their loyalty at 76, productivity at 75, and motivation and sense of belongingness at 71.

These women professionals are far more likely to recommend their organisations to other women, feel far more satisfied with the mental health support extended to them, and feel more comfortable talking about their mental health in the workplace. They are also much more optimistic about their career prospects and confident that being a woman is not a disadvantage in their organisation. Women working for “laggards” perform significantly poorly on all these parameters.

As organisations gear up to become GELs, the Women @ Work report highlighted some top priorities.

Return-to-work approaches need to factor in unique situations

The transition to full-time work has resulted in difficult adjustments for many women professionals. Forty-one percent have asked for a reduction in their hours, 31 percent say it has negatively impacted their mental well-being, and 36 percent think less of their employer. These parameters are better for those who are returning to the office in a hybrid setup.

Organisations need to be more supportive of professionals as they harmonise work with life commitments

As found in the survey, nearly all women in India (96%) believe that requesting or taking advantage of flexible working opportunities will affect their career progression. Ninety-one percent feel they can’t talk with their managers about challenges with work/life balance and 94 percent don’t think their workload would be adjusted accordingly if they were to take advantage of flexible working opportunities.

Male professionals need to be encouraged to share the load at home

Women in India are still shouldering the bulk of the responsibility when it comes to childcare and caregiving for adults. The instances where the partner shoulders these responsibilities or where there is an equal split are higher when the woman is the primary breadwinner. Even in such situations, there is a far higher reliance on paid help in India than with global counterparts (31% in India versus 6% globally).

Saraswathi Kasturirangan, Chief Happiness Officer, Deloitte India, said, “An oft-neglected area with inclusive practices is getting your male professionals to be better allies, at work and home. Policies related to parental care and adult caregiving need to reflect this expectation, keeping with the higher trust placed in paid help for childcare in India, organisations could amplify their day-care provisions with facilities like nanny reimbursement.”

46% of Indian respondents cited personal safety at work or when travelling to/from work as a top concern

A little over a quarter of respondents feel that they could be attacked or harassed due to the location or neighbourhood of their workplace. Although to a lesser degree, other concerns are related to harassment or uncomfortable behaviour by clients, harassment while travelling to work, and harassment by a colleague.

Kasturirangan said, “Furthering the equal participation of women in our workforce goes well beyond the four walls of the office, and some of the priorities would include change in behaviour. It is important for organisations to call out undesirable behaviour such as micro-aggressions and gender-bias. It is also important to focus on areas that may feel like they’re beyond the organisation’s control, which nevertheless need investment of best possible efforts. For example, extending the zero-tolerance policy for bad behaviour by colleagues to vendors/ customers as well; a night-time travel policy where there are safeguards for women professionals; and sensitisation training that covers allyship in general, instead of just as a rule at the workplace.”

She also highlighted, “Much has been said about the business case for inclusive practices. These findings corroborate that point of view with hard facts. If an organisation truly wants to grow, all its people need to be able to put their best foot forward. When your policies targeted at growing the careers of women professionals translate into action, you will be much better placed to grow, because you’re getting the best perspectives and a driven, gender-diverse workforce. Moreover, and importantly, you’re nurturing a nourishing and safe workplace.”