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Discover The Top 8 Virtual Influencers On Instagram

In today’s age, where social media has become a pivotal part of a person’s life, virtual influencing has been the talk on the internet.

TSA Desk by TSA Desk
May 19, 2023
in Entertainment
Reading Time: 3 mins read
Discover The Top 8 Virtual Influencers On Instagram

AJ Marketing

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Virtual Influencers are digital characters that have been made using computer graphics software to attract a multitude of followers. These virtual influencers have been created solely for the purpose of marketing communication.

These digital characters can develop a very positive impact on companies and brands who want to promote their services on social media platforms like Instagram.

Table of Contents
  • Here we ranked the top 8 virtual influencers in the world of Instagram -
    • 1. Lu Do Magalu
    • 2. Miquela
    • 3. Barbie
    • 4. Guggimon
    • 5. Knox Frost
    • 6. Any Malu
    • 7. Anna Cattish
    • 8. Thalasya Pov

Here we ranked the top 8 virtual influencers in the world of Instagram –

1. Lu Do Magalu

Lu Do Magalu was the first virtual influencer who appeared on YouTube on behalf of Magazine Luiza, one of the biggest retail companies in Brazil, to market iBlogTV for the first time in 2009.

Top 8 Virtual Influencers On Instagram
Mercado e Consumo

By the end of 2020, Magalu is the most popular virtual influencer on social media with 14 million followers on Facebook, around 5 million followers on Instagram, more than 2 million YouTube subscribers, and over 1 million followers on TikTok.

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She is also the most visible virtual human on social media. Since her introduction, she has been reviewing products, doing unboxing videos, and sharing software tips on behalf of Luiza.

2. Miquela

Lil Miquela also known as Miquela Sousa, is a virtual character that was created by Trevor McFedries and Sara DeCou.

She is a virtual robot model who has worked with some of the top luxury fashion brands like Prada, Calvin Klein, and Dior.

Discover The Top 8 Virtual Influencers On Instagram
Variety

This freckled Brazilian-American beauty model also released her first single in 2017 named “Not Mine”, and shared her first music album “Hard Feelings”, at Lollapalooza’s online festival earlier in 2021.

Miquela has approximately 3 million followers on Instagram who call themselves as as “Miquelites” along with 2.5 million TikTok followers.

3. Barbie

Barbie does not need any introduction. The iconic Barbie doll was created by an American businesswoman Ruth Handler in the late 1950s.

Top 8 Virtual Influencers On Instagram
Virtual Humans

It comes as no surprise that this blond-haired beauty has a massive fan following on social media where she takes a role of a Vlogger.

She has 10 million subscribers on YouTube, 1.8 million followers on Instagram, and approximately 300,000 followers on Twitter. Apart from this, she has more than 200,000 monthly listeners on Spotify as well.

4. Guggimon

Guggimon is a fashion horror icon, mixtape producer, and toy artist from Montreal, Quebec. This bunny is owned by Superplastic, which is the leading producer of animated synthetic celebrities in the world.

Top 8 Virtual Influencers On Instagram
Guggimon

He is one of the top virtual influencers with 1.3 million followers on Instagram. He has described himself as a “fashion horror artist” in his Instagram bio.

He also joined Steve Aoki, a world-famous DJ and producer on his Color of Noise tour.

5. Knox Frost

Knox Frost is one of the most popular virtual influencers especially amongst young adult men in their early twenties.

Discover The Top 8 Virtual Influencers On Instagram
Mashable

Apart from this, more than a quarter of his following of 750k people on Instagram includes women.

He is the persona of a 20-year-old robot living in Atlanta, Georgia. He has gained so much recognition in the field of virtual influencing that the World Health Organization hired Knox to raise youth awareness of the coronavirus.

6. Any Malu

Any Malu is a fully animated virtual influencer from Brazil who is recognized worldwide with a following of more than 500k on Instagram and more than a million fans on Facebook, Twitter, and TikTok combined.

Top 8 Virtual Influencers On Instagram
HBO Max

She first made her appearance in 2015 and has become a world-famous virtual influencer in six years. She is also one of only a few virtual influencers with their very own TV show.

7. Anna Cattish

Anna Cattish is an animator and illustrator based in Russia. Anna creates digital cartoons and sketches and posts her work quite regularly on Instagram.

Top 8 Virtual Influencers On Instagram
Anna Cattish

She has approximately half a million followers on Instagram which makes her one of the most popular virtual influencers.

Her work is adorable, yet edgy with a touch of attitude and poise. She is also part of a visual label called Honkfu.

8. Thalasya Pov

Thalasya Pov is an Indonesian virtual influencer who travels all across her “home country” exploring its balconies and shops. To fund this expensive hobby of traveling, she has advertised hotels, restaurants, and even health pills.

Top 8 Virtual Influencers On Instagram
LINE Today

The character was developed by Magnavem Studio and was introduced for the first time in October 2018. Since then, she has gained over 500,000 followers on Instagram.

Apart from all this recognition, she also runs her own clothing store, Yipiiiii, which she owns with her close friend, Zeline.

As digital content is getting used more by the population today, more and more brands are trying to explore the world of virtual influencing to make their products more appealing to the audience. We might see a lot of such digital characters in the near future.

Also Read: 16 Quotes About Life, Love, And Happiness From BoJack Horseman That You & I Both Need In Life

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