• About   |
  • Advertise |
  • Contact Us
No Result
View All Result
The Second Angle (TSA Magazine)
Advertise
  • Infotainment
    • Sports
    • People
    • Inspiring
  • Entertainment
    • Lifestyle
    • Home & Decoration
  • Buzz
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
The Second Angle
No Result
View All Result
  • Infotainment
  • Entertainment
  • Buzz
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
Advertisement Advertisement Advertisement
ADVERTISEMENT
Home Explainers

400 crores spent on the media advocacy campaign of Beti Bachao Beti Padhao, but women’s state says otherwise

India's government has spent huge amounts of money on creating a positive image. No real and appropriate work can be seen that has made any difference in the lives of women and the girl child.

by Fatima Jamali
February 4, 2022
in Explainers
Reading Time: 3 mins read
400 crores spent on the media advocacy campaign of Beti Bachao Beti Padhao, but women’s state says otherwise
Share on FacebookShare on WhatsApp
Advertisement Advertisement Advertisement
ADVERTISEMENT
4 min readGAdd The Second Angle as a preferred source on Google
Key takeaways
The central government has spent about 400 crores on the media advocacy campaign of its flagship scheme Beti Bachao Beti Padhao (BBBP), which makes 58 per cent of the total...During a Rajya Sabha session, while answering a question, Smriti Irani, Women, and Child Development Minister said a total of 683 crores was assigned for the scheme and 401.04 crores...The primary objective of the scheme was inclusion, survival, and protection of the girl child.

The central government has spent about 400 crores on the media advocacy campaign of its flagship scheme Beti Bachao Beti Padhao (BBBP), which makes 58 per cent of the total expenditure that was assigned for the scheme. ₹ 683.05 crores were allocated for the Beti Bachao Beti Padhao scheme from 2014-15 to 2020-21 and out of which 401 crore has been spent on the media campaign. 

During a Rajya Sabha session, while answering a question, Smriti Irani, Women, and Child Development Minister said a total of 683 crores was assigned for the scheme and 401.04 crores had been spent on the scheme from 2014-15 to 2020-21. While responding to the question Smriti Irani in a written response mentioned that the key elements of the scheme were to include nationwide media drives and as per the guidelines of the scheme, the fund is allocated for districts for extending community outreach and generating awareness through the campaigns. 

400 crores spent on the media advocacy campaign of Beti Bachao Beti Padhao, but women’s state says otherwise
Image Source: indianexpress

The primary objective of the scheme was inclusion, survival, and protection of the girl child. The scheme aimed to get rid of the discrimination that a girl child faces and focus on the protection and education of a girl child. The scheme aims to address the declining Child Sex Ratio (CSR) issues and work on the empowerment of girls and women over a life cycle continuum.

Not just a gang rape: Case of Mob Mentality, Misogynist Society, and Failed law orderAlso readNot just a gang rape: Case of Mob Mentality, Misogynist Society, and Failed law order

Looking into the stats regarding the discrimination a girl child has to face, the gender-based hate crimes and violence that women have to face regularly in India, and the currency that has been spent only on the media advocacy campaigns show two completely different sides of the same coin. It looks like the central government has spent all the money in popularizing and establishing a bright image of their government and in reality, no real and appropriate work can be seen that has made any difference in the lives of women and the girl child. 

Just a few days back a 20 years old woman was abducted and gang-raped in the national capital. Even if the state government announced the monetary value of ten lakh, this incident shouldn’t have happened in the first place. The police paid no attention to the complaint that was filed by the sister of the rape survivor. Sadly, this is the condition of law and order in our country. 

400 crores spent on the media advocacy campaign of Beti Bachao Beti Padhao, but women’s state says otherwise
Image Source: wikipedia

According to the report, NCRB (National Crime Records Bureau) reported 32033 rape cases which make 88 rape cases in a day. This is only 10% of all the crimes against women. Crimes against women have been seen to be increasing at a steady rate and experts have said that the stats could be low and less than the real figure as such cases are not reported because of the mindset of the society. In the years 2018 and 2019, the conviction rate for rape was below 30 per cent in India. This means that only 30 cases out of the 100 saw conviction.  

Looking into the statistics of female infanticide which was one of the crucial aims of protection of the female child in the Beti Bachao Beti Padhao Abhiyan, nearly 4.6 crores (45.8 million) females are ‘missing’ in Indian demography in the year 2020. In one of the reports released by the United Nations Population Fund (UNFPA) in the year 2020, 45.8 million females were missing mainly due to pre and post-selection practices that stem from son preference and gender inequality. India is the second-highest contributor in the total of 142.6 million missing females accounting for almost one-third of the total figure. 

400 crores spent on the media advocacy campaign of Beti Bachao Beti Padhao, but women’s state says otherwise
Image Source: zeenews.india

The violence and hate crimes perpetrated on women are very high in our country. Violence against women was at the peak in the lockdown and many cases of domestic violence were reported at that time. All of these statistics show and highlight the dark side of the condition of women in India. The money that has been spent on popularizing the face of the ruling BJP government just looks like a hoax. The government has always had a habit of showing the brighter side of things even if the image is drastic on the other end. 

Also Checkout: Not just a gang rape: Case of Mob Mentality, Misogynist Society, and Failed law order

Enjoyed this story?Share it with your friends
WhatsAppLinkedInXFacebookEmail
See more TSA Mag stories on GoogleAdd us as a preferred source and our stories will show up more often in your Top Stories.
GAdd The Second Angle as a preferred source on Google
ShareSend
Tweet
Previous Post

Union Budget 2022: How the government intends to tax future bitcoin transactions

Next Post

10 Musical collabs nobody asked but everyone loved

Related Posts

Shoppers carrying bags past a store window with sale signs during the holiday shopping season
Explainers

When Is Black Friday 2026? Thanksgiving and Cyber Monday Dates

When is Black Friday 2026? It is on November 27, after Thanksgiving on November 26. See Cyber Monday, the 1941...

Read moreDetails
Analogue alarm clock on a bedside table showing early morning time in autumn
Explainers

When Does Daylight Saving Time End in 2026? Date and Time

When does daylight saving time end 2026? Clocks fall back at 2 a.m. on Sunday, 1 November. States that skip...

Read moreDetails
7 Beautiful Train Routes That You Must Travel
Explainers

Why Are Train Coaches Different Colours? ICF vs LHB Explained

Why are train coaches different colours in India? Blue ICF, red LHB, green Garib Rath and Vande Bharat liveries, safety...

Read moreDetails
Persian Language in India: History, Legacy and Words We Still Use
Explainers

Persian Language in India: History, Legacy and Words We Still Use

How the Persian language in India rose from the 11th century, peaked under the Mughals, lost official status in 1837...

Read moreDetails
The Future of Tezos: Insights and Predictions
Explainers

The Future of Tezos: Insights and Predictions

In this article, we will explore the future of Tezos and make some predictions on what lies ahead for this...

Read moreDetails
What does Twitter look like under Elon Musk
Technology

What does Twitter look like under Elon Musk

Musk didn't have a business strategy when he chose to acquire Twitter; he only had some thoughts about how it...

Read moreDetails
Load More
Next Post
10 Musical collabs nobody asked but everyone loved

10 Musical collabs nobody asked but everyone loved

About

The Second Angle

The Second Angle (TSA Mag) is an infotainment and lifestyle magazine covering entertainment, travel, technology, health, education and finance.

Important Links

  • About The Second Angle
  • Advertise With Us
  • Editorial Policy
  • Privacy Policy
  • Terms and Conditions
  • Contact Us
  • Careers
  • Newsletter

Explore

  • Infotainment
  • Entertainment
  • Buzz
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
Advertise with us

© 2017-2026. The Second Angle. All Rights Reserved. Developed and Managed by Squarebase.io

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Infotainment
    • Sports
    • People
    • Inspiring
  • Entertainment
    • Lifestyle
    • Home & Decoration
  • Buzz
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology

© 2017-2026. The Second Angle. All Rights Reserved. Developed and Managed by Squarebase.io

We use cookies to keep TSA fast and relevant. Read our Privacy Policy.