888 Holdings PLC has brought a new name to the German online gambling market, with its premium European brand Mr Green. Mr Green is to be 888’s main brand in Germany, alongside existing 888 brands already in existence. The move marks steady growth of its European gambling brand in tried and tested markets. 888 will have to ensure that Mr Green complies with all gambling regulations for operators within the country that offer casino and sports betting services. For Germans, it’s a chance to play at an exciting provider that is already well-known among neighbouring countries.
Who owns what?
Mr Green is a subsidiary brand of 888, a longstanding online casino brand that was first debuted all the way back in 1997. The full name of the business is 888 Holdings PLC and the company is listed on the London Stock Exchange. 888 owns a range of different brands, 888casino, 888poker, 888sport, SI Sportsbook, and more.
888 also bought noted betting shop, William Hill, in 2021. William Hill has been an institution on the sports betting scene in the UK since 1934. This newest acquisition puts 888 among the leaders of the UK betting scene, including Flutter Entertainment who own Paddy Power and Entain who own Ladbrokes-Coral.
A brief history of Mr Green
The German edition of Mr Green is not 888’s first launch of the brand. In fact, Mr Green has been around since 2008, with a big presence in Europe and notably Denmark and Sweden. Under the Mr Green banner, players have a chance to play at online casinos and slots, as well as access a sports betting function. Mr Green is an official partner of the Bohemian Football Club in Dublin and has a number of awards under their belt, including 2018 GGA Corporate Responsibility Provider of the Year and 2018 IGA Social Responsible Operator of the Year. Mr Green is registered in Malta and is licensed and regulated in Great Britain.
What are the launch offers?
In addition to a selection of online gambling products, Mr Green will also be offering its players up to a $350 Match Bonus + 10 Free Spins. If you head to their website, there are a number of different bonuses on offer to invite new players to sit and stay at the casino.
What’s on offer at Mr Green?
Mr Green has a staggering variety of online games and competitions that players can get involved in. These include the table games: roulette, blackjack, baccarat, and keno. The casino offers a huge variety of slots titles, including Starburst, Rainbow Riches, Gonzo’s Quest, Mega Moolah, Twin Spin, Book of Ra, and slots jackpot games like Empire Fortune, Jackpot Raiders, Joker Millions, and Dr Fortuno. There are also live casino games to play, too: blackjack, roulette and baccarat. On the sports betting side of the brand, players can place bets on sports such as football, ice hockey, tennis, baseball, cricket, golf, motorsports, and more. There is also the option to make bets on Esports including Call of Duty, Dota 2, League of Legends, and Valorant.
Aside from the play
Thanks to a dedication to superior gaming experiences for all customers, Mr Green has a full suite of supportive measures to ensure that players receive the best in support and customer service. This includes the Green Gaming Tool, a tool through which players can self-assess their gambling behavior risk profile and give advice based on this assessment. This state-of-the-art tool gathers information from a player’s gameplay data as well as a quiz that players answer. Players and their loved ones also are able to access Gam-Anon, Gambling, Therapy, and GamCare directly from the site.
Mr Green’s Help Center offers online assistance in the games themselves, account verification, deposits and withdrawals, as well as the legal terms. The website also allows players to access 24/7 online chat as well as a phone number to call.
What else is happening with 888?
At the end of March 2023, 888 incurred a record fine thanks to the operations of its brand William Hill Bookmakers. The £19.2 million fine was incurred as a result of some serious incidents that occurred with the company and were discovered by the UK Gaming Commission, including a new customer who was able to spend £23,000 in just 20 minutes with the provider, and another new customer who was able to spend £18,000 in 24 hours.
Thanks to the record fine, 888 Holdings’ share price sunk to an 11-year low, in a serious blow to the company, although they are predicted to recover. The fine payments will be spread among various organizations that are involved with the brand itself.