2023 was a year full of bizarre events and Blinkit’s year-end report shared by the company’s CEO Albinder Dhindsa has revealed some interesting trends. The report named ‘Blinkit Trends 2023′ is a roundup of customers’ preferences in using online delivery. The report shows how the needs of consumers have shifted in the past few years.
The interesting part is the way Blinkit revealed these stats through OOH ads across cities. These ads are creating a lot of buzz on social media.
Have A Look At Some Of The Most Fascinating Blinkit Trends:
Someone from Delhi ordered 9,940 condoms in 2023!
Not sure if it is the same person but someone just bought 81 condoms in a single order
https://t.co/37I2wO8gZo
— Albinder Dhindsa (@albinder) December 31, 2023
Basically – Gurugram lost 65,973 lighters in 2023
pic.twitter.com/NmSblqR35f
— Albinder Dhindsa (@albinder) December 29, 2023
Always
pic.twitter.com/xjEzSGiwH2
— Shivani (@meme_ki_diwani) December 29, 2023
Albinder took to the micro-blogging platform ‘X’ (previously Twitter) to share the record-breaking shopping trends on the 31st December.
We’ve already hit highest..
– ever orders in a day
– OPM (orders per minute)
– soft drinks & tonic water sold in a day
– chips sold in a day
– tips given to riders in a day (thank you India)
And it’s not slowing down! All systems and stores holding up well till now
— Albinder Dhindsa (@albinder) December 31, 2023
Just hit highest ever lipsticks sales in an hour on @letsblinkit!
Last minute buys before heading out?
— Albinder Dhindsa (@albinder) December 31, 2023
Want to know what India prefers the most as Chakhna?
Bhujiya seems to be India’s favourite Chakhna today! It was peanuts on NYE 2022
pic.twitter.com/V1rnblCbcC
— Albinder Dhindsa (@albinder) December 31, 2023
These were some of the eye-catching facts from Blinkit’s report. What did you order the most during the year? Share with us in the comments section.
Also Read: Radhakishan Damani Leads Hurun India’s Self-Made Entrepreneurs 2023 List
(this story has not been edited by TSA Mag staff and is published from a syndicated feed.)
