KFC discontinues its popular “Finger-Lickin’ Good” slogan because of the pandemic situation
We can’t deny the fact that due to the pandemic our lives have completely changed. Companies are encouraging employees to work from home, people are only travelling when it is absolutely necessary and food chains have also upgraded their sanitation practices. This has also led to a drastic change in the way they advertise. Kentucky Fried Chicken popularly known as KFC announced over a social media platform that they won’t be using their popular slogan, “It’s Finger-Lickin’ Good,” in their advertisements because of the Covid-19 pandemic.
Friendship ended with Finger Lickin' Good, now <UNDECIDED NEW SLOGAN> is my best friend. https://t.co/KKm7CNF0Rf
— KFC UK & Ireland (@KFC_UKI) August 24, 2020
KFC was founded by Harland Saunders in the year 1930s, and its first franchise came into existence in the year 1950 and since then they have been using the ‘Finger-Lickin Good’ slogan.
It has been a good 64 years which in itself is an impressive achievement for the brand like KFC. In the current situation, touching the eyes, nose, and mouth is being avoided as a prevention step – which is the reason KFC’s removed this slogan for an indefinite period in accordance with the situation.
Hi @kfc @KFC_UKI you should consider pulling your ads which show people licking their fingers, as per this one on the @TfL Tube. It’s NOT good to lick fingers during the Coronavirus pandemic. pic.twitter.com/sQL80P5Tms
— John Slinger (@JohnSlinger) March 12, 2020
The global chief marketing officer at KFC, Catherine Tan-Gillespie, mentioned in a statement, “We find ourselves in a unique situation-having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of “It’s Finger-Lickin’ Good”, we assure that the food craved by so many people around the world isn’t changing even a bit.” KFC also followed up the above statement with a YouTube video that had the words “Finger-Lickin’” been blurred in every frame.
While KFC outlets were closed temporarily in March, most have been reopened now following proper guidelines and measures.