The obsession that the common people have with their idols helps the celebrities to monetize their fan following.
So it comes as a no-brainer that Indian celebrities play a vital role in the brand marketing of a product.
Here are 6 celebrities who charge a staggering amount for paid partnerships based on their number of followers on social media:
1. Virat Kohli (Cost per post: $680,000)
The current captain of the Indian cricket team, Virat Kohli, leads the list of ‘highest-paid Indian celebrities on social media.
The cricketer is considered to be one of the best batsmen to have ever played the game.
He has a massive fan following and is currently the most followed Indian celebrity on Instagram with more than 150 million followers.
2. Priyanka Chopra Jonas (Cost per post: $403,000)
The Indian actress and model earn around $403,000 for her each post on social media.
She is the most successful Bollywood actress to cross over to Hollywood and made her big-screen debut in the US in 2017 with Baywatch.
Chopra has a huge fan base that includes 69 million followers on Instagram and 55 million followers on Facebook.
3. Kareena Kapoor Khan (Cost per post: $135,000-$269,000)
The actress from the famous ‘Kapoor clan’ of Bollywood is also one of the highest-paid celebrities in India.
She enjoys a huge fandom and has more than 8 million followers on Instagram.
She is paid around $135,000 to $269,000 for every endorsement on social media.
4. Deepika Padukone ( Cost perpost: $204,000)
Another actress on the list is Deepika Padukone who earns $204,000 for every paid post.
She made her Bollywood debut in 2007 starring opposite Shahrukh Khan and is one of the most successful actresses currently in the industry.
Deepika has more than 60 million followers on Instagram and 41 million followers on Facebook.
5. Alia Bhatt (Cost per post: $135,000)
The youngest celebrity on the list is actress Alia Bhatt. Bhatt made her debut in 2012 when she was only 18.
She has been a part of more than 20 high grossing Bollywood movies and was included in the Forbes Asia ‘30 under 30’ list.
She has more than 55 million followers on Instagram and is paid approximately $135,000 for each post on social media.
6. Shahrukh Khan (Cost per post: $108,000-$135,000)
The list of highest-paid Indian celebrities would have been incomplete without the most popular actor in the film industry.
With more than 26 million followers on Instagram, 42 million on Facebook, and 43 million followers on Twitter, SRK enjoys the stardom no other celebrity can achieve.
He earns around $120,000 on average for every paid post on social media.
The list shows that celebrities use social media not just to interact with their fans but to earn crores as well. The amount earned by these celebrities shows how much impact they have on the marketing of a brand.
Source-Buzzpedia
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