As a small business changing the way that you do things or if you’re just getting started, you may be looking into packaging and how you can improve how you send out products. From better ways of saving money to policies that are good for the environment, here are a few things that could be helpful to consider as you seek to make the right moves for your business:
Ensure safe shipping
One thing that you may not spend a lot of time thinking about but that’s important to consider is the aspect of safety during shipping. For example, the kind of shipping you choose matters when it comes to food items.
Another thing to think about with things like medical equipment, etc., is how packaging and shipping could impact their shelf life. You’d want to make sure that your packaging options have been deemed useful with an accelerated aging calculator and other testing.
Think about the consumers
The way that your package arrives with your customer matters more than you’d think. As you start putting together the design for packaging, take time to think about what aligns with your brand’s style and how your product packaging can be more appealing than it may be right now. Take time to come up with the ideal style and filling, as well as what you may or may not include on the exterior. Some brands like to include their logo on the box, while others prefer to include a note inside.
Personalize or customize packaging
For those who are still building their business, you may be small enough to make things more personalized in the form of a personal note to each customer. For those businesses that have grown a lot, it may be a good idea to include a method for personalizing each box with the customer’s name so that they feel valued. While it may take more time or investment to do this, loyal customers are typically gained through them feeling appreciated by the businesses they buy from, etc.
Care about the planet
At the end of the day, your values as a business matter. If you’re doing what you can to run a company built on important qualities like integrity and care for humanity, then consider how you can do more for the planet’s sustainability as well.
The environment needs businesses to step up, and as a small business, you can do your part by revamping how you ship and package your products. In this day and age, there are companies creating sustainable packaging that is designed to protect products while also protecting the environment. Beyond packaging, you also want to take a look at how shipping methods may also be impacting the planet. Sustainable practices are good for the planet, and they’re also good for your business, with more and more people seeking to do business with environmentally conscious companies.
First impressions matter
Just like first impressions with people that you meet, when a first-time customer receives your package, you want to be sure that they feel positive feelings upon opening it. From the way that you package it to the type of material you use to keep the product safe, everything should be put together in a way that is visually pleasing. While there’s a lot that goes into creating attractive yet sustainable packaging, it’s more than worth it, as first impressions matter to customers, and you want to be sure you’re doing your best.
In Conclusion
There are so many things that go into running a successful business, and packaging is certainly one of those things. It’s important to take care of the package itself as well as the filling that you use to keep the product safe. Don’t forget to also make sure you’re choosing sustainable options that are safe for the environment.
