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New E-Commerce policy to incentivize Kirana Stores in India


In the wake of Covid-19, to have some safety measures at an instance and easing the accessibility for the people a new incentive under E-Commerce Policy may come into play for the local Kirana shops in India making it functional both online as well as offline.
Several E-Commerce entities such as Amazon, Flipkart, Facebook, and Walmart have offered their technical assistance that would help these Kirana stores integrate with various E-Commerce platforms.

This sudden switchover may be difficult for many small local shopkeepers hence Trade bodies have come up with various initiatives of providing necessary skills to them and relevant knowledge to handle the online transactions of sales.
The policy is also likely in encouraging the existing E-Commerce hubs to make connections with the local stores to facilitate their online sales. The existing companies will also be asked to provide full information about the shops and the products sold by them to aware the locals and promote the swift delivery of products. O

“We will offer incentives for Kiranas willing to integrate their operations with the e-commerce platform so that the switchover could be swift.” Said the official privy to the development in an interview and source IANS
“The incentives could be in the form of interest subventions on loans required for the switchover or as a one-time grant.” He added

The policy overall also aims in the promotion of the e-commerce ecosystem in the country with an increase in employment opportunities directly benefitting in rural productivity and its various exports.


To monitor everything at last the policy is also expected to have an e-commerce regulator with penal powers. This regulator will be responsible for keeping an eye on all the companies whether they are complying with the rules and regulations or not and penalize them if any. This will also be entitled to the suspension of the license of those companies which are found to be guilty.


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