Tesla is making its way to India. It has been on the way to India for over four years, but it now appears that it will reach in 2021. The arrival of Tesla, like the arrival of the iPhone on our shores, or the flight to space with the PSLV record-breaking C37, or the appointments of Nadella and Pichai, promises to be a watershed event in our EV landscape.
About Nicola Tesla
Nicola Tesla invented the Tesla coil, which is still utilized in radio technology today. Tesla Motors, the world’s most well-known electric vehicle firm, carries his name today. Tesla Motors has registered its brand in India and is actively recruiting employees. Four next Tesla vehicles are planned to be formally released in India around 2021-23. Model 3, Model S, Model X, and Model Y are among them. Model 3 will be available in December 2021. Elon Musk, co-founder and CEO of Tesla Motors, has stated that he will establish a plant in India only if his imported automobiles are well received here.
Tesla Cars
Tesla’s goods have developed an aura over the years. Tesla was the first to break the glass ceiling in the EV industry. Their technology provided a better range than practically any other EV on the planet. Tesla created an incredible charging network to support their goods, and the vehicles appeal to a generation that is constantly bombarded with cloud computing and over-the-air operations.
Then there’s the much-discussed autopilot option, albeit Tesla hasn’t yet advanced to Level 3 autonomy in its vehicles due to regulations and an ecosystem that isn’t yet ready to handle it. Tesla clearly has a futuristic feel about it, but this has a lot to do with highly clever marketing rather than the product itself.
It is also cooler to drive a Tesla than any other EV on the market, much as it was formerly hip to drive a Prius, a car widely mocked by Elon Musk. Tesla’s top-down approach, beginning with a sports vehicle and progressing to a production model then, more recently, a truck, has helped it get attention and consumers. And it has done so in half the time that traditional players have taken.
Challenges that may be faced by Tesla In India
But where are the roadblocks? If you follow digital and social media, you’ve probably heard of Tesla and been persuaded to think that there are thousands of people waiting to buy one. This may be difficult in Tesla’s early days in India due to the following four factors:
- Price
- Infrastructure for charging
- A distribution network
- Network of service providers
Musk has stated that Tesla would produce a tiny electric car; how compact is unknown at this time. Would it be the size of a Corolla or something smaller? In any case, it would not be ‘cheap’ for us in India unless Tesla localizes manufacture here. Now, Tesla is constructing its fifth Gigafactory, but it will be located in the United States, rather than Asia, as had been anticipated (and hopefully, India)
So, in my estimation, a client base would see less than a hundred automobiles at first, with a gradual build-up. The Tata Nexon EV, India’s most cheap EV, has sold over 2200 units in a span of approximately 10 months, with the majority of these sales coming through institutional sales. It’s priced between Rs 14 lakh and Rs 16.25 lakh, but there aren’t many takers.
Conclusion
To summarize, Tesla cannot be considered as a revolution. They are trailblazers who demonstrated to the world that it does not require a typical automobile manufacturer, systems, and procedures to fill the vacuum.
The greater lesson is that an upstart visionary may easily rise and upset the apple cart. I’m also confident that Tesla’s arrival in India will have a remarkable impact on the entire EV movement than previously. It’s the first time an all-electric manufacturer—one of the world’s youngest automakers—has entered our market.
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