The best Google Ads alternatives for publishers who want to earn from a website, beyond Google AdSense, include Ezoic, Taboola, Revcontent, Infolinks, Carbon Ads, Amazon Associates, Adcash, Monetag (by PropellerAds), Adversal, Bidvertiser and PopAds. Each suits a different type of site, traffic level and audience, so pick based on your content and readers.
Google Ads, AdSense and why people look for alternatives
Many people search for “Google Ads alternatives” when they mean alternatives to Google AdSense. Google Ads is the platform advertisers use to buy ads. AdSense is the programme publishers use to show those ads on their sites and earn money.
Publishers look elsewhere for a few common reasons: AdSense approval can be hard for new sites, earnings from small sites can be low, and some niches suit other ad formats better. Many sites also use more than one network to spread risk.
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Quick comparison: Google Ads alternatives for publishers
| Network | Main format | Best for |
|---|---|---|
| Ezoic | Display, video, anchor | Growing content sites |
| Taboola | Native recommendations | News and large publishers |
| Revcontent | Native widgets | Content sites |
| Infolinks | Contextual, intent-based | Blogs of most sizes |
| Carbon Ads | Single small ad | Developer and design sites |
| Amazon Associates | Affiliate links | Review and shopping content |
| Adcash | Display, video, pop-under | Global traffic |
| Monetag | Pop-under, push, banners | Entertainment and utility sites |
| Adversal | Responsive display | Sites with 50,000+ monthly pageviews |
| Bidvertiser | Pop-under, push, native | Mixed traffic |
| PopAds | Pop-under | Sites comfortable with pop formats |
The top Google Ads alternatives
1. Ezoic
Ezoic is an ad and monetisation platform for websites and web apps. It says it works with more than 5,000 premium sites and apps and is one of four Google Premier Partners. Formats include in-content, sticky video, anchor, rewarded and interstitial ads.
It suits content sites that want to keep Google demand while testing more ad placements. Its site does not state a minimum traffic requirement.
2. Taboola
Taboola is known for the “recommended for you” style of native ads below articles, but it now pitches a wider package to publishers. This includes programmatic display and native ads, tools for audience growth and push notifications, and DeeperDive, an AI answer engine built from a publisher’s own journalism.
It is aimed mainly at news and media publishers with sizeable audiences.
3. Revcontent
Revcontent describes itself as a monetisation and recommendation engine that serves native ads through light widgets. It says its units do not slow pages or hurt SEO, and it offers flexible contracts so publishers can run it alongside other networks.
4. Infolinks
Infolinks says its ads run on about 350,000 websites worldwide. It focuses on contextual and intent-based targeting, using keywords on the page to match ads, and highlights high viewability.
It is often used by bloggers as an extra layer of income on top of a main ad network.
5. Carbon Ads
Carbon Ads shows a single, small, clean ad aimed at developers and designers. Its network covers sites in categories such as frontend frameworks, developer tools, design and AI. Publishers apply to join, and it suits tech blogs, documentation sites and coding resources.
6. Amazon Associates
Amazon Associates is an affiliate programme rather than an ad network. You link to Amazon products, and earn a fee when readers make qualifying purchases. Amazon India says publishers can earn up to 10% in affiliate fees, with rates varying by product category.
It works best for product reviews, buying guides and gift lists. Amazon reviews each application before approval.
7. Adcash
Adcash says it serves ads in 195 countries. For publishers it offers video, pop-under, in-page push, interstitial and standard display banners such as leaderboard and rectangle. It also offers an anti-adblock solution.
8. Monetag (by PropellerAds)
PropellerAds’ publisher page now redirects to Monetag, which is operated by Propeller Ads Ltd. Formats include pop-under, push notifications, vignette banners, in-page push and SmartLink.
Minimum payouts start at $5 for PayPal, Skrill and Webmoney, with higher thresholds for Payoneer, crypto and wire transfer.
9. Adversal
Adversal requires publishers to have their own domain and at least 50,000 pageviews a month. Sites linked to malware, piracy or adult content are not accepted. It uses responsive ad code that adjusts to the reader’s device, and applications are reviewed in three to four business days.
10. Bidvertiser
Bidvertiser invites publishers to earn from websites, blogs, apps and domains. Its formats include direct navigation, pop-under, push notifications, in-page push and native ads, with targeting by location, device and browser on the advertiser side.
11. PopAds
PopAds specialises in pop-under ads and says withdrawal requests are handled daily. Pop-unders can earn well on some traffic, but they can annoy readers, so test carefully.
How to choose the right ad network
- Match the audience: tech sites suit Carbon Ads, shopping content suits Amazon Associates, and news sites suit Taboola or Revcontent.
- Protect reader experience: pop-unders and push ads can hurt trust and return visits.
- Check requirements and payouts: read each network’s current terms before applying, as rules change.
- Combine carefully: many publishers run a main display network with one affiliate or native partner.
For more on digital tools and earning online, see our technology and finance sections.
Further reading: TechiDroid.
Frequently asked questions
What is the best alternative to Google AdSense?
It depends on your site. Ezoic suits growing content sites, Taboola and Revcontent suit news publishers, and Amazon Associates suits product review sites.
Is Google Ads the same as Google AdSense?
No. Google Ads is for advertisers buying ads. AdSense is for publishers who show ads on their websites and earn from them.
Which ad network has the lowest payout?
Among the networks listed, Monetag lists a $5 minimum payout for PayPal, Skrill and Webmoney.
Can I use AdSense and another ad network together?
Many publishers combine networks, such as a display network with affiliate links. Check each network’s policies first, as some limit other ads on the same page.
Sources: Ezoic, Monetag, Amazon Associates India, Adversal.
