There is a common misconception surrounding casinos that operators are only in the business to make money. And while that is the overall aim, as you will expect from a business point of view, operators also have a duty of care, especially where problem gambling is concerned. And they’re now turning to artificial intelligence, A.I., to help solve the problem.
A.I. is a piece of technology that has been around for a while, and it has long been felt that it could have a dramatic positive impact in the casino world, both offline and online, because of its ability to learn. It’s not surprising to see leading online casinos utilising the technology especially, as this is where problem gambling is likely to develop because of how easily accessible it is twenty-four hours a day.
So, how can A.I. help casinos cut down on problem gambling? The first point to note is that, as we mentioned above, A.I. can learn. And learning is critical. What operators online want A.I. to gain knowledge about are their members and their behaviours when gambling. By A.I. systems arming themselves with this data, they can then spot behaviour that may differ from the norm or represent the beginning of a potential problem before it snowballs into something more serious.
You see, that’s the aim, and that’s what A.I. can do; it can prevent problem gambling before it becomes an issue. One of the first ways it can help in this area is that because it knows what’s “normal” behaviour for a casino player, an A.I. system will recognise when a gambler is spending more money than usual. And by this, we mean they may be making more deposits, depositing more frequently, placing more bets than usual, or placing bets more regularly over a short space of time.
When the above occurs, an operator will immediately be notified, and there may be procedures in place, such as restricting an account or reaching out to a player to discuss their recent activity. Of course, as everyone knows, there are tools at all online casinos that are there for members to use to guard against problem gambling or to keep their activity under control. And this could also be suggested if concerns are flagged.
A.I. will also recognise another area of a user’s behaviour, which is how much time they spend logged in on a platform, which is often vital. There will be members who spend a lot of time playing at online casinos. But, again, it’s the change in behaviour that will flag up concerns for A.I. systems, and it’s usually the case where punters start to spend more and more time gambling. A rapid increase could be indicative of a problem, which an operator can then decide whether action should be taken based on the data they have to hand. It’s just another way A.I. can help casinos cut down on problem gambling.
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