• About   |
  • Write For Us   |
  • Contact Us   |
  • हिंदी
Saturday, January 28, 2023
  • Login
  • Register
No Result
View All Result
The Second Angle
Advertise
  • Infotainment
    • Sports
  • Entertainment
    • Lifestyle
      • Home & Decoration
  • People
    • Inspiring
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
  • World
The Second Angle
  • Infotainment
  • Entertainment
  • People
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
  • World
Advertisement
ADVERTISEMENT
Home Explainers

Why has the I & B ministry prohibited the promotion of online betting platforms?

The statement, which asked all broadcasters to follow the guidelines, stated that no gaming ad should show a person under the age of 18 engaging in online gaming for real money wins.

Kumar Nigam by Kumar Nigam
June 15, 2022
in Explainers
Reading Time: 3 mins read
A A
Why has the I & B ministry prohibited the promotion of online betting platforms?
Share on FacebookShare on WhatsApp
Advertisement Advertisement Advertisement
ADVERTISEMENT

The Ministry of Information and Broadcasting has issued guidelines requiring print, television, and digital media to stop running advertisements for online gambling platforms.Why has the I & B ministry prohibited the promotion of online betting platforms?“Betting and gambling are illegal in most parts of the country, and concerns have been raised that online betting advertisements promote an activity that is otherwise largely prohibited and poses a significant financial and socioeconomic risk to consumers, particularly youth and children.” Furthermore, online betting advertisements are misleading and do not appear to be in strict compliance with the Consumer Protection Act 2019, the Advertising Code under the Cable Television Networks Regulation Act, 1995, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978,” MIB said in a statement on Monday.

Why has the I & B ministry prohibited the promotion of online betting platforms?

RelatedPosts

Wrongful Arrest

What Are the Different Causes of Wrongful Arrests?

Wrongful Arrest

Cryptocurrency Wallet – Understand the Detailed Concept

In light of this, and given the larger public interest at stake, print and electronic media are advised to refrain from publishing advertisements for online betting platforms, according to the statement. “Online and social media platforms, including online advertisement intermediaries and publishers, are advised not to display or target such advertisements in India,” it said.

MIB stated that in 2020, it convened a meeting with the ministries of consumer affairs, electronics, and information technology, the Advertising Standards Council of India (ASCI), the News Broadcasters Association (NBA), the Indian Broadcasting Federation (IBF), the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the Online Rummy Federation (ORF), which resulted in ASCI issuing guidelines for ad campaigns of online gaming and fantasy sports.

Why has the I & B ministry prohibited the promotion of online betting platforms?

The statement, which asked all broadcasters to follow these guidelines, stated that no gaming advertisement should show a person under the age of 18 engaging in online gaming for real money wins. Furthermore, print advertisements must include a disclaimer that the game involves some financial risk, whereas audio and video advertisements must include the same at the end at a normal speaking pace and in the same language as the advertisement.

According to Roland Landers, CEO of The All India Gaming Federation, these offshore online gambling websites are not registered under the Central Goods and Services Tax Act, 2017 and do not pay applicable direct and indirect taxes required by Indian law, even if the companies do not have a registered office in India and are based outside the country.

“This flagrant tax evasion by gambling websites results in a loss of revenue to the government exchequer of thousands of crores per year. There have been numerous complaints about such websites engaging in obvious fraud and manipulation of their games, and they take deposits from gullible players but refuse to give them an option to withdraw their winnings or balances under various pretexts. We are overjoyed to see our long-standing efforts against offshore gambling platforms bear fruit, and we would like to thank the Ministry of Information and Broadcasting for taking the first step “Landers made the announcement in a statement.

According to Karan Taurani, senior vice-president of Elara Capital Ltd, the e-commerce vertical contributes 13 percent of ad spending for traditional media such as TV, print, and radio, 20 percent of which comes from online betting platforms, resulting in a negative impact on 2-2.5 percent on traditional media ad spends. In terms of digital media, e-commerce accounts for 17 percent of total ad spends, while the online betting platform component accounts for 30 percent, implying a 5% decrease in digital ad spends.

Why has the I & B ministry prohibited the promotion of online betting platforms?
Image Source: Iplt20

“This is a bigger negative for broadcasters with sports-led properties like the IPL and other cricket tournaments, as nearly 60% of these platforms’ advertising budgets are allocated to sports tournaments featured on TV and OTT. This announcement comes at a time when overall ad budgets have been subdued in recent years due to the negative impact of inflation across the board, as well as lower ad spending by start-ups and digital companies focused on profitability,” Taurani said.

Also Read: Centre proposes the struck down section 66A, in cybercrime proposal at UN: Why this Reintroduction?

ShareSendTweet
Kumar Nigam

Kumar Nigam

Content Team Lead at The Second Angle

Related Posts

Wrongful Arrest
Explainers

What Are the Different Causes of Wrongful Arrests?

If the police or other security agents hold you against your will, this could be considered a wrongful arrest.

Read more
Wrongful Arrest
Explainers

Cryptocurrency Wallet – Understand the Detailed Concept

Wallets provide a convenient way for cryptocurrency holders to manage their holdings by storing their private and public keys safely.

Read more
Wrongful Arrest
Explainers

All you need to know about Cryptocurrency investments

You are not alone if you find Bitcoin and Ethereum to be unintelligible jargon. They are becoming more well-liked across...

Read more
Wrongful Arrest
Explainers

Why you should invest in Cryptocurrency

There is no denying that the value of digital currencies has skyrocketed in recent years. Thanks to the meteoric rise...

Read more
Wrongful Arrest
Explainers

Best Cryptocurrencies for Beginners to start with

Digital currencies are becoming more popular around the world, which means investors have more opportunities to diversify their portfolios.

Read more
Wrongful Arrest
Business

Strategies to Get Rich with Bitcoins

The most well-known cryptocurrency, commonly referred to as "digital gold," is bitcoin. Bitcoin is the first decentralized digital money established...

Read more
Load More
Next Post
5 ways cannabis affects your athletic performance

5 ways cannabis affects your athletic performance

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram Telegram

About

The Second Angle

A platform providing diverse views on various issues, providing an in-depth understanding of important developments happening around us. It offers you true journalism amidst the cacophony. Discover the latest news, opinions, analysis and a lot more here.

Important Links

  • About
  • Career
  • Write for us | The Second Angle
  • Support Us
  • Privacy Policy
  • Terms
  • Contact Us
  • Newsletter
  • हिंदी

Subscribe to Our Newsletter

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2017-22. The Second Angle. All Rights Reserved. Developed and Maintenance by SquareBase.io

No Result
View All Result
  • Infotainment
    • Sports
  • Entertainment
    • Lifestyle
      • Home & Decoration
  • People
    • Inspiring
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
  • World
  • Login
  • Sign Up

© 2017-22. The Second Angle. All Rights Reserved. Developed and Maintenance by SquareBase.io

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.