• About   |
  • Submit Guest Post |
  • Contact Us   |
Saturday, April 1, 2023
  • Login
  • Register
No Result
View All Result
The Second Angle
Advertise
  • Infotainment
    • Sports
  • Entertainment
    • Lifestyle
      • Home & Decoration
  • People
    • Inspiring
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
  • World
The Second Angle
  • Infotainment
  • Entertainment
  • People
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
  • World
Advertisement
ADVERTISEMENT
Home Entertainment

10 Most Sexist Indian Ads That Made Us Cringe

While doing an analysis of Indians Ads, we realized that their analysis is not possible without finding out sexism in them. Let us have a look at the conspicuous sexism in some of the most popular Ads of all times. sexist Indian ads.

Sadaf Afreen by Sadaf Afreen
October 23, 2021
in Entertainment
Reading Time: 4 mins read
A A
Sexist Indian Ads
Share on FacebookShare on WhatsApp
Advertisement Advertisement Advertisement
ADVERTISEMENT

Advertisements are made to help the consumers in making decisions regarding which products and services to buy. For this, companies use appealing stories from daily life which can be relatable so that more and more consumers get engaged in their products/services. But if we see through these advertisements, especially Indian Ads, then our analysis will be incomplete without noticing the apparent sexism in them. Old or new, cheap or expensive, every product that could make a list to consumerism is rife with an ideology that enunciates a sheer demarcation of gender roles, from stereotyping women as housewives or objectifying them or reducing them to merely a submissive position.

Today, TSA has decided to have a look at 10 of the most viewed Indian Ads through a critical lens to grab the ills of the marketing strategies, which are portraying everything that is downrightly bigot and sexist.

RelatedPosts

A Wholesome KDramas Guide For Beginners

A Wholesome KDramas Guide For Beginners

80s Fashion Trends That Made A Comeback

80s Fashion Trends That Made A Comeback

1. Kelloggs India’s – “Be Special”

Okay! So according to the Advertisers, a woman is attractive only when she is slim. This Ad encourages women to lose weight and be slim. Promoting the ‘zero figure’ idea, this Ad indirectly speaks of sexism.

2. Prestige Pressure Cooker’s – “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar”

According to the advertisers of Prestige, a man’s love can only be measured in the terms of how many kitchen essentials he buys for her. What’s amusing and more than that offending is that in the Ad, the wife didn’t even say ‘pressure cooker’ aloud. She whispers it so that only her husband hears it. All this reeks of sexism.

10 Most Sexist Indian Ads That Made Us Cringe
Image Source: vagabomb

3. Fair & Lovely’s – “Noticeably Fairer … Gently … Safely”

According to these Ad makers, either a woman is beautiful or have a dark skin tone. That means, only having a fair skin tone makes you qualified for being called beautiful. How wonderful!

BTW recently after many debates and movements over colourism, Fair And Lovely changed its name to Glow and Lovely (sorry, I tried suppressing laughter but couldn’t)

10 Most Sexist Indian Ads That Made Us Cringe
Image Source: deccanherald

4. Godrej’s Vatini – “My Face Is My Fortune”

10 Most Sexist Indian Ads That Made Us Cringe
Image Source: pinterest

Sexism in this Ad is so explicit that we don’t even need to say anything about it.

5. Moov’s- “aah se aaha tak.”

What do you give a woman in return who works as an unpaid maid in the house, and because of which she back gets ached? Some rest? No! Some help? No!  Moov? Yes! So that her pain can be treated. Because, if she won’t work, who will? After all, men are not supposed to do the house chores in any case, right?

These were some of the old Ads which portrayed sexism in various forms. Now, let’s look at some of the newer Ads because sexism is not something which is a part of history but it is as recent as Covid-19.

6. Snicker’s – “Tujhe bhookh lagti hai toh tu heroine ban jaata hai”

According to this Ad, female actors are annoying and are persistently nagging others. The idea of highlighting similarities between annoying people and female stars by portraying that if anyone is being annoying or extra then he is acting like an actress because they are the ones who do that in general. This is highly incorrect and is speaking of sexism in a loud manner.

7. Axe and its “Score more with Axe blast.”

This Ad which portrays that using a deodorant can attract women and men take pride in keeping a count of that. This Ad not just explicitly objectifies women but it also demeans women’s intellectual capacity that they only need a mere deodorant to get attracted to someone.

10 Most Sexist Indian Ads That Made Us Cringe
Image Source: indiatimes

8. Mother Dairy’s – “Chalo roz doodh piyen or healthy banien taki bade hokar hum bhi unka (apni ma ka) khayal rakh sakien.”

Drink a glass of milk daily because you got to be strong to save your mom from the opposite sex because obviously, they need protection, they’re not strong enough to do that themselves, duh! Sarcasm apart! This ‘mother dairy’ ad is problematic in many aspects from showing a man shouting at her wife for a petty thing, a submissive sorry from the wife instead of replying properly because obviously, she can’t talk back to her husband, to promote the sacrificial nature of mothers and showcasing them as weak and needy of protection.

9. Veet India’s – “You’re not a boy and that’s (razor) not a toy.”

Um, what’s that supposed to mean?
Again, this Ad is also wrong at so many levels. Firstly, why do we even need to shave our legs? Aren’t hair supposed to be here on our skin for its own good? Next, why can’t we use razors? Why are they attached to men only? Let the toy link out of the discussion because let’s just say it, it’s too much for us to digest.

10. Slice aka ‘Aamsutra’

A fruit drink Ad that looks like an Ad of seduction, wow! Do I need to say more?

So, these were 10 of the Sexist Indian Ads. They promoted sexism one way or the other. Let’s know what do you think of them in the comments section below. Also, keep checking our entertainment section for more such content as a lot is on its way.

Also Checkout: The 10 Best DC Comic Books Of All Time

For more, like us on Facebook or follow us on Twitter, Instagram  and Telegram

ShareSendTweet
Sadaf Afreen

Sadaf Afreen

A bibliophile, a movie buff, and a student of literature, Sadaf Afreen believes in weaving magic into words. Also, she ponders and pens down.

Related Posts

A Wholesome KDramas Guide For Beginners
Entertainment

A Wholesome KDramas Guide For Beginners

Have you never watched a KDrama but you want to since not just your friends but the whole internet seems...

Read more
80s Fashion Trends That Made A Comeback
Entertainment

80s Fashion Trends That Made A Comeback

In 2021, fashion trends from the 1980s have made a long-awaited comeback, establishing their proper place as wardrobe mainstays. Let's...

Read more
Top 10 Wellness Accounts To Follow On Instagram
Entertainment

Top 10 Wellness Accounts To Follow On Instagram

If you're looking for motivation to get up and go towards fit days of your life, then let your phone...

Read more
Aranyak Season 1 Review: A Whodunit Show With Its Highs And Lows
Entertainment

Aranyak Season 1 Review: A Whodunit Show With Its Highs And Lows

Aranyak is now streaming on Netflix. Directed by Vinay Waikul, it stars Raveena Tandon in the leading role. The crime...

Read more
The All New Jio Drive In Theatre Has Revived The Traditional Cinematic Experience
Entertainment

The All New Jio Drive In Theatre Has Revived The Traditional Cinematic Experience

Have you ever seen a movie outside, on a rooftop, or inside a car? A once-in-a-lifetime experience that the elders...

Read more
10 Bollywood Films That Created Extremely Unrealistic College Expectations For Us
Entertainment

10 Bollywood Films That Created Extremely Unrealistic College Expectations For Us

When my institution didn't even allow sleeveless tops, how did they manage to be so fashionable?

Read more
Load More
Next Post
"I opine because I am fearful that the self-respect of human beings will be snatched away", says Documentary Photographer Aabha Muralidharan

"I opine because I am fearful that the self-respect of human beings will be snatched away", says Documentary Photographer Aabha Muralidharan

Comments 5

  1. Pingback: Top 10 Sexist Dialogues In Bollywood – The Second Angle
  2. Pingback: Top 10 Bollywood Music Albums That Ruled The Charts As Well As Our Hearts – The Second Angle
  3. Pingback: Brands That Beautifully Showcased The Hindu-Muslim Theme In Their Ads – The Second Angle
  4. Pingback: A Suitable Boy Review: A Half-way Unsuitable Adaptation By Mira Nair — Buzzpedia
  5. Pingback: Brands That Beautifully Showcased The Hindu-Muslim Theme In Their Ads — Buzzpedia

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram Telegram

About

The Second Angle

A platform providing diverse views on various issues, providing an in-depth understanding of important developments happening around us. It offers you true journalism amidst the cacophony. Discover the latest news, opinions, analysis and a lot more here.

Important Links

  • About
  • Career
  • Guest Post
  • Privacy Policy
  • Terms
  • Contact Us
  • Newsletter
  • हिंदी

Subscribe to Our Newsletter

We don’t spam! Read our privacy policy for more info.

Check your inbox or spam folder to confirm your subscription.

© 2017-23. The Second Angle. All Rights Reserved. Developed and Maintenance by SquareBase.io

No Result
View All Result
  • Infotainment
    • Sports
  • Entertainment
    • Lifestyle
      • Home & Decoration
  • People
    • Inspiring
  • Education
  • Travel
  • Finance
  • Healthcare
  • Technology
  • World
  • Login
  • Sign Up

© 2017-23. The Second Angle. All Rights Reserved. Developed and Maintenance by SquareBase.io

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version