Custom sock printing empowers businesses, sports teams and more to create beautiful sock designs that are all their own. However, there’s a process that sock manufacturers custom make available to buyers that make it easier to complete your ideal project.
The following can help you complete your project:
Brands and colours
Creating custom socks with logo designs allows you to choose:
- Colours, which should match your logo’s or business’s colour scheme.
- Placement. Where will you place your logo on the sock?
You can generate a lot of great ideas and work with a custom sock designer by just examining your logo or brand scheme. Once you have these basics in place, you can then begin moving on to bigger and better ideas.
Communication – an important factor
Communication is key to a successful sock design. If you have a business or stakeholders that are involved in the sock design, you must:
- Sit down and hold meetings on the design of the sock.
- Take down everyone’s opinions and recommendations.
- Come to a firm agreement on the sock design, colours, placements and more.
Additionally, when you work with a custom sock creator, you’ll then have to communicate extensively. Oftentimes, the creator will come back with design boards that conceptualize your socks.
During this time, you’ll need to explain to the designer what you like and do not like about the socks.
Hoping that the designer will “nail your ideas” without you expressing them clearly is a recipe for disaster. You must feel confident enough to tell the design team that you like or dislike a design and ask them to redo it until the sock design is one that you love. If you don’t express your opinion until the socks have been printed, it will be too late to do anything about it.
You must love the design, share it with stakeholders and then communicate with the sock designer your likes, dislikes and changes that you would like made.
When do you need to have the socks done? Working with a custom sock designer is a long process, and there may be deadlines that you need to reach. You should work with the designer and explain:
- Your ideal delivery date;
- Your goals for this project;
Additionally, consider what happens if a delivery date is postponed. If you’re informed of the delay ahead of time, you can work on damage control, such as postponing the marketing campaigns for your socks. You’ll also need to work with someone to discuss custom sock packaging – if you plan on selling the socks.
Clients must be upfront and honest with the sock company so that everyone understands the deadline expectations. You may find that your order cannot be fulfilled as rapidly as you would like, but it’s better to know than to have unrealistic expectations. You may even be able to seek faster shipping from companies to speed up the delivery of a very time-sensitive product.
Plans for the budget
What is your budget? Before contacting someone for your project, you need to answer two important questions:
- How many pairs of socks would you like printed?
- What is your total budget for the socks?
For example, you may need 2,000 pairs of socks but only have a $500 budget. In this case, you’ll find that you cannot afford to have 2,000 pairs of socks made. You’ll need to revisit your idea or choose a smaller project. You can also begin contacting designers to learn more about their pricing options.
For the most part, designers will offer a bulk discount for ordering larger quantities of socks. You may find a single sock pair costs $10 to make, but if you buy 500 pairs, the price may be $6 per unit. If you come up with a larger budget, it may be possible to save money on your project.
Finally, it’s time to take action. Work with a sock manufacturer who will help you finalize your ideas. Once your designs are ready and perfect for your needs, agree to the manufacturer’s terms and have them printed.
Taking action will allow you to:
- Sell the socks;
- Give the socks away;
- Use the socks for promotions;
Socks, or any sort of apparel, are great for marketing and promoting your business. Plus, socks are something that everyone wears and needs, so you can be sure people will love them.
Custom sock projects are a lot of fun. You’ll find that there are many sock design options and choices that you never knew about before. However, there is a process involved that will dictate whether your project is a success or failure.
If you work with a seasoned design team, they’ll walk you through the design process step-by-step so that you get amazing results. However, if you want to speed up the process, be sure to follow the steps that we’ve outlined above.
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