Doordarshan and All India Radio have seen significant growth in their viewership and listeners’ numbers on their digital platforms in 2020. After India’s vast audience, Doordarshan and All India Radio have a huge audience in Pakistan.
Doordarshan and All India Radio is still the most reliable and affordable source of media consumption, especially for those, who do not have access to dish or cable.
By 2020, Doordarshan and All India Radio have been growing their digital networks. More than 2.5 million audiences have registered and entered the ‘NewsOnAir’s application, the official application of Prasar Bharti.
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Moreover, The two slots are acquired by India and its neighbour, the United State is close enough. The statement by the Ministry of Information and Broadcasting also added that digital channels of Prasar Bharti and Doordarshan records over 6 billion views and 6 billion watch minutes, reporting to a 100 per cent growth.
The digital content contains remarkable archival content i.e. their programmes that were broadcast on two digital channels as old programmes. The most popular digital video on Doordarshan was ‘Mann ki Baat’ when PM Narender Modi interacted with children, last year. And Republic Day parade of 2020 and interesting videos on rare personalities like Shakuntala Devi and famed Mathematicians, were among the popular.
Turns out, ‘Mann Ki Baat’ show’s YouTube and Twitter handles have also shown significant growth with around 67,000 followers registered on Twitter pages in 2020.
DD Sahyadri’s Marathi News, DD Chandna’s Kannada, DD Bangla’s Bangla News and DD Saptagiri’s Telugu programming, are the top ten channels in Prasar Bharati.
