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PM Modi, U.N. chief launch Mission LiFE for climate-friendly behaviour

TSA Desk by TSA Desk
October 20, 2022
in News
Reading Time: 2 mins read
PM Modi, U.N. chief launch Mission LiFE for climate-friendly behaviour
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The prime minister will launch Mission LiFE (Lifestyle for Environment) in the presence of Mr. Guterres at the Statue of Unity at Ekta Nagar in Kevadia

The prime minister will launch Mission LiFE (Lifestyle for Environment) in the presence of Mr. Guterres at the Statue of Unity at Ekta Nagar in Kevadia

Prime Minister Narendra Modi and UN Secretary General Antonio Guterres on October 20 launched Mission LiFE, a global plan of action aimed at saving the planet from the disastrous consequences of climate change.

The launch comes ahead of next month’s mega U.N. climate meet in Egypt.

PM @narendramodi and United Nations Secretary-General @antonioguterres launch ‘Mission LiFE’ at the Statue of Unity in Ekta Nagar, Kevadia, #Gujaratpic.twitter.com/HVI83RCXYt

— PIB India (@PIB_India) October 20, 2022

The action plan – a list of ideas on lifestyle changes that can be taken up as climate-friendly behaviour – along with the logo and tagline for Mission LiFE (Lifestyle for Environment) were jointly launched by PM Modi and Mr. Guterres.

PM Modi said Mission LiFE will strengthen the concept of a pro-people planet, adding it aims at following a three-pronged strategy for changing people’s collective approach towards sustainability.

This includes nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand), enabling industries and markets to respond swiftly to the changing demand (supply), and to influence government and industrial policy to support both sustainable consumption and production (policy).



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