Since 1977, every year Women’s Day has been celebrated on 8th March. For 2022, the United Nations gave the theme “Gender equality today for a sustainable tomorrow,” which aims to recognize women who are working to build a more sustainable future. This day was first observed in Austria, Denmark, Germany, and Switzerland in 1911.
However, the International Women’s Day website diverted from the UN’s given theme and announced: “Break The Bias” as this year’s concept. The web content explains the values of their theme as, “A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated.”
In India, many initiatives were planned and organized for women’s Empowerment by various administrators from different domains. 8th March became the inaugural day to implement them. Here are a few listed below:
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- 1) The FICCI Ladies Organization (FLO) has operationalized India's first completely women-owned industrial park in Telangana, Hyderabad.
- 2) Mary Kom has been appointed as the Brand Ambassador of Lupin Limited Women's Cardiovascular Health Awareness Initiative 'Shakti Campaign'.
- 3) Axis Bank has launched the “HouseWorklsWork” initiative for urban educated women who want to rejoin the professional space.
- 4) The Matrushakti Udyamita Scheme has been launched by Haryana to promote women's entrepreneurship in the state.
- Conclusion
1) The FICCI Ladies Organization (FLO) has operationalized India’s first completely women-owned industrial park in Telangana, Hyderabad.
The park has 25 units and has 16 diverse green category industries, all possessed and maintained by women. From the electronic sector to packaging, medical devices, wellness, engineering, and food processing, the FLO industrial park demonstrates the power of women in the industry. The FLO and its members implanted meaningful investment to construct the park, with government support and subsidies on the track of the roads, electricity, water, sewerage, and sub-station.
The chairperson of FICCI FLO Hyderabad Chapter, Uma Chigurupati, said: “The dream-to-reality of this project is the result of the support from the government of Telangana. We are happy to announce the commencement of 25 green projects totally owned by women, with many more in the pipeline. We expect this industrial park to generate over 1,600 jobs in the next two years of operation.”
2) Mary Kom has been appointed as the Brand Ambassador of Lupin Limited Women’s Cardiovascular Health Awareness Initiative ‘Shakti Campaign’.
The prominent pharmaceutical company, Lupin Limited (Lupin) has signed with six-time world boxing champion Mary Kom as the brand ambassador for its Shakti campaign.
Heart disease is a much-needed concept to be spoken about and to create awareness. Mary Kom will be anchoring the campaign to drive awareness on the issue and caution about health. This campaign will be engaged all around India through both online and offline means of communication.
It will lead to a better understanding of cardiovascular diseases among women. In its next phase, the campaign aims to help women improve their health and significantly contribute to the wellbeing of society as they are its backbone and play a pivotal role in shaping the nation.
3) Axis Bank has launched the “HouseWorklsWork” initiative for urban educated women who want to rejoin the professional space.
Axis bank came up with this initiative to have a healthy workforce consisting of both men and women in fairly equal numbers. This will provide possibilities for women who want to return to the workforce.
Axis Bank President and Head (HR) Rajkamal Vempati said, “The intent behind this initiative is to give these women the confidence that they are employable, that they have skills, and that they can fit in various job roles in a bank, and it is about getting these women back to work.”
4) The Matrushakti Udyamita Scheme has been launched by Haryana to promote women’s entrepreneurship in the state.
The Haryana government is planning to provide access to soft loans from financial institutions to those who wish to become entrepreneurs in any enterprise, trade, or business. The ultimate motto behind this scheme is to promote women’s entrepreneurship in the state.
Under the scheme, with a few certain criteria, all those women of Haryana who belong to the low-income group family and desire to become an entrepreneur will get access to soft loans from financial institutions. The loan will be provided to the extent of Rs. 3,00,000.
Conclusion
On Women’s Day, what we focus on as citizens, is spreading messages, and learning the significance of this day. Hardly, few of us look for history. The significance, history, and Instagram stories are all part of a one-day celebration and end as the day rests. We should evolve from messages and observe the changes that are being made in society and work for the same. Belated Happy Women’s Day.
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