Duplicate tech products of established brands are something we see more often around the local markets at cheap prices. But imagine paying a heavy amount for an authentic product and getting the dupe one. Nothing is more disheartening than a loss of money along with the feeling of being fooled.
The biggest smartphone brand in India, Xiaomi is struggling with the threat of mass forgery of tech products with the company’s branding being circulated in the market. The fake products are marked with a very narrow margin to consider the difference between the authentic and the duplicate one.
Xiaomi said fake products with the company’s branding were seized from four suppliers in Chennai and three suppliers in Bengaluru. The products seized are estimated to be worth 33 lakhs.
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As a part of the company’s proactive anti-counterfeit programme, a complaint was filed with the local police station, and raids were conducted in the market in October and November, a statement said. After a registered complaint, Xiaomi’s anti-counterfeit team along with the Police officers seized fake brand products from three prominent shops in the area, it added.
More than 3,000 products were seized including power banks, chargers, back covers, headphones, and earphones with fake branding and packaging.
Further, in their official statement, they added, “The shop owners from both the cities were arrested for allegedly selling fake Mi India products worth Rs 24.9 lakh and Rs 8.4 lakh, respectively. Upon interrogation, it was found that these suppliers have been managing this business for a long time and have sold multiple unauthorized products in the market.”
The company said customers can ascertain the authenticity of products like power banks and audio products by the security codes on www.mi.com. Consumers can also visit any Mi Home/ Mi Store to validate the original packaging.
Xiaomi said counterfeited products not only degrade customer experience but are also a big threat to consumer health and safety, can also jeopardize their privacy and data security, and in some cases, can also be hazardous.
Regarding such incidents rising in recent years, Mi India has created a dedicated special task force with the responsibility of tracking the market to counter the flow of unauthorized products in the business and block the forgery.
The company said consumers are advised to purchase ‘genuine’ products from authorized stores of the brand and partner outlets and from their Official Online Mi India store: www.mi.com
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